Looking for a Covington, Kentucky Facebook Ads Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
In 1814, John Gano, Richard Gano, and Thomas Carneal purchased The Point, 150 acres (0.6 km2) of land on the west side of the Licking River at its confluence with the Ohio, from Thomas Kennedy for $50,000, and laid out the settlement of Covington the next year. The town was formally incorporated by the Kentucky General Assembly a year later and raised to city status in 1834.
The city prospered as an emporium for Kentucky's tobacco and cigar production. In 1862, Stewart Iron Works was established; for a time, it was the largest iron fence maker in the world. There were also distilleries, glassworks, and stove factories. Like nearby Cincinnati, Covington's factories and businesses were particularly staffed by Catholic and German immigrants. Its Catholic church was eventually raised to the level of a bishopric.
By 1900, Covington was the second-largest city and industrial region in Kentucky. At the time, its population of almost 43,000 was about 12% foreign-born and 5% black. Before World War I, it was connected to the Chesapeake & Ohio and Louisville & Nashville railways and offered steamboat service to ports on the Ohio River. Its factories had expanded to include cotton goods, machinery, and cordage.
Covington even boasted a Federal League baseball team, the Covington Blue Sox, during the 1913 season. The present-day circuit courthouse is located at the site of its former grounds, Federal Park, which is thought to have been the smallest stadium ever used by a professional baseball club.
It declined in importance during the Great Depression and the middle 20th century. The city has undergone some redevelopment during the late 20th and early 21st centuries as the most populous city in Kenton County.
As of the census of 2000, 43,370 people, 18,257 households, and 10,132 families resided in the city. The population density was 3,301.3 people per square mile (1,274.4/km2). The 20,448 housing units averaged 1,556.5 per square mile (600.8/km2). The racial makeup of the city was 87.05% White, 10.14% African American, 0.24% Native American, 0.34% Asian, 0.03% Pacific Islander, 0.63% from other races, and 1.57% from two or more races. Hispanics or Latinos of any race were 1.38% of the population.
Of the 18,257 households, 28.8% had children under the age of 18 living with them, 34.3% were married couples living together, 16.5% had a female householder with no husband present, and 44.5% were not families; 36.5% of all households were made up of individuals, and 12.0% had someone living alone who was 65 years of age or older. The average household size was 2.31 and the average family size was 3.08.
The age distribution was 25.9% under the age of 18, 10.0% from 18 to 24, 33.3% from 25 to 44, 19.0% from 45 to 64, and 11.9% who were 65 years of age or older. The median age was 33 years. For every 100 females, there were 95.9 males. For every 100 females age 18 and over, there were 92.0 males.
The median income for a household in the city was $30,735, and the median income for a family was $38,307. Males had a median income of $31,238 versus $24,487 for females. The per capita income for the city was $16,841. About 15.5% of families and 18.4% of the population were below the poverty line, including 25.0% of those under age 18 and 13.4% of those age 65 or over.
Covington has some of the least expensive real estate in Kentucky; the median house price in Covington is around $95,430, while the median house price for Kentucky as a whole is $124,100.