Fairfield, Ohio Facebook Ads Agency - Heaviside Group

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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.

Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.

In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.

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A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.

When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.

Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!

It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.

Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.

Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.

Prior to European settlement the Fairfield area was home to several Indian tribes, most prominently the Shawnee and the Miami. The prehistoric Hopewell and Adena peoples constructed numerous earthworks around the city, though most were unwittingly removed by early settlers in order to accommodate farm fields.

The area that is now Fairfield was part of the original Symmes Purchase. Also known as the Miami Purchase, the region was acquired by Judge John Cleves Symmes from the Continental Congress in 1788 and included much of the land between the Little Miami and Great Miami rivers that became the present day counties of Hamilton, Butler, and Warren.

As the area was settled hamlets developed to serve the surrounding countryside. Judge Symmes' great-nephew, Celadon Symmes, was the founder and first settler of Symmes Corner. Located at the intersection of Pleasant Avenue and Nilles Road it now serves as Fairfield's town center.
The hamlet of Fair Play was located on the east bank of the Great Miami River. It was known for its mills, including Ohio's first paper mill. The community was destroyed by a flood in the late 1800s. Today the Miami Chapel Cemetery and the Fair Play School are some of the few remaining vestiges of the village.

In the 1850s, the Cincinnati, Hamilton & Dayton Railway (today CSX) was extended through Fairfield, fostering the development of several communities. The villages of Schencks Station and Stockton were established along the rail line. Schencks Station was located near the present-day intersection of Symmes Road and State Route 4 and was named for local landowner Aaron Schenck. Stockton could be found at the crossroads of State Route 4 and Seward Road. Originally known as Jones Station, the village provided area farms with necessities including a smithy, a general store, churches, and a school. In between the two communities was the village of Furmandale; also known as Schnapstown or Snaptown. Located at the current intersection of Winton and Nilles roads, the community took its name from Nathaniel Furman who operated a private school for girls within the community. A few miles to the east of these communities was the Miami-Erie Canal which, prior to the arrival of the railroad, enabled early settlers to move their commodities to market.

Fairfield remained a quiet, primarily agricultural community until the mid-20th century. As the City of Hamilton grew its industry expanded south into present day Fairfield. Fisher Body, a manufacturing division of General Motors, established a plant at the northeast corner of State Route 4 and Symmes Road near the location of what was Schencks Station. During the same timeframe Fairfield started to experience residential growth, initially as a southern suburb of Hamilton. In 1954 a group of citizens wishing to avoid annexation into Hamilton organized an incorporation campaign. The initial petition was to create a municipal corporation from Fairfield Township in its entirety. A referendum was held in April 1954 with incorporation failing by a vote of 1,219 to 831. A renewed effort focused on those precincts that voted affirmatively. A second referendum was held in July 1954 with incorporation winning by a vote of 738 to 216. Fairfield was established as a statutory village in 1955 with a mayor-council form of government.

The next 30 years represented a period of rapid growth for the community. By 1960 the village had exceeded a population of 5,000 and was reclassified as a statutory city. The Interstate 275 beltway was constructed around Cincinnati in the late 1970s. The new road provided easy access to Fairfield from the northern Cincinnati suburbs, thus providing an additional high quality transportation route. This, in turn, drove substantial commercial and residential investment in the community.

The city's form-of-government was a subject of debate almost from its inception. In 1961 a charter commission was formed to study the issue. After due consideration the commission recommended adoption of a charter with the council-administrator form of government, but the initiative was rejected by the voters. The question resurfaced in 1971, but did not progress beyond council conversations. In 1976 the issue gained momentum with form-of-government becoming an issue in council campaigns. In 1978 a charter commission was established and charged with framing a charter that would establish a council-administrator form-of-government. The city's second charter commission spent eight months researching the charters of various Ohio communities. A referendum was held on June 5, 1979 in which the issue was approved by a vote of 1,423 to 1,265. The council-administrator (later council-manager) form went into effect on January 1, 1980.

General Motors announced that the Hamilton-Fairfield Chevrolet Pontiac Canada Group, known as the Fisher Body plant, would be phased out in the first quarter of 1989. The effect of the plant closing was a loss of 2,500 jobs and 28 percent of the city's income tax revenue, amounting to $1.7 million.

The city regained economic balance in the 1990s and experienced wide, diverse business development. With a population of 39,729 at the beginning of 1990, the city's explosive population growth had begun to slow, allowing it to focus on quality development of remaining residential and commercial areas. During this time, Fairfield updated and expanded its sanitary sewers, established detention basins for better stormwater control, continued to address road improvements, and established a community center.

As of the census of 2010, there were 42,510 people, 17,415 households, and 11,372 families residing in the city. The population density was 2,030.1 inhabitants per square mile (783.8/km2). There were 18,803 housing units at an average density of 897.9 per square mile (346.7/km2). The racial makeup of the city was 79.0% White, 12.8% African American, 0.3% Native American, 2.4% Asian, 0.1% Pacific Islander, 3.0% from other races, and 2.4% from two or more races. Hispanic or Latino of any race were 5.5% of the population.

There were 17,415 households, of which 32.1% had children under the age of 18 living with them, 47.2% were married couples living together, 13.1% had a female householder with no husband present, 4.9% had a male householder with no wife present, and 34.7% were non-families. 28.7% of all households were made up of individuals, and 9.3% had someone living alone who was 65 years of age or older. The average household size was 2.41 and the average family size was 2.97.

The median age in the city was 38.3 years. 23.2% of residents were under the age of 18; 8.6% were between the ages of 18 and 24; 27.4% were from 25 to 44; 28% were from 45 to 64; and 13% were 65 years of age or older. The gender makeup of the city was 48.2% male and 51.8% female.