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Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Northeastern Washington County's earliest known inhabitants were pre-Columbian Mound Builders, who constructed effigy mounds in the area sometime between 650 CE and 1300 CE. They were semi-nomadic and survived by hunting, fishing, and gathering wild plants. They made pottery and constructed tools from bone, wood, stone, and occasionally copper. They built effigy mounds shaped like mammals, reptiles, birds and other creatures, both real and mythical, as well as conical, oval, and linear mounds, some of which contain human burials. Some mounds in the West Bend area were destroyed by white settlers to create farm fields, but several dozen survive and are listed on the National Register of Historic Places as the Washington County "Island" Effigy Mound District, which includes the Lizard Mound County Park site in nearby Farmington as well as several privately owned sites.
In the early 19th century when the first white settlers arrived in Southeastern Wisconsin, the Potawatomi and Menominee Indians inhabited the land now occupied by the City of West Bend. In 1831, the Menominee surrendered their claims to the land to the United States Federal Government through the Treaty of Washington. The Potawatomi surrendered their land claims in 1833 through the Treaty of Chicago, which required them to leave the area by 1838. While many Native people moved west of the Mississippi River to Kansas, some chose to remain, and were known as "strolling Potawatomi" because they were migrant squatters. In the mid-1800s, there was a large Native American village on the shore of Silver Lake, southwest of the modern-day City of West Bend. Eventually the Potawatomi who evaded forced removal gathered in northern Wisconsin, where they formed the Forest County Potawatomi Community.
The present-day city traces its origins to two communities that formed when the first white settlers arrived in the mid-1840s. One community was West Bend, and the other was the now-defunct Village of Barton. In 1845, the Wisconsin Territorial Legislature authorized the construction of a road to connect Fond du Lac and Milwaukee with a new settlement near the halfway point to provide provisions and overnight accommodations for travelers. Byron Kilbourn, James Kneeland, and Erastus B. Wolcott were the commissioners tasked with constructing the new settlement, and they decided to locate it on a westward bend in the Milwaukee River—the present-day location of the City of West Bend—because of the river's potential as a power source for mills. By the end of 1845, they had purchased eight eighty-acre tracts of land along the river, and invited local landowner E. N. Higgins to join their venture as well. In 1846, Wolcott constructed a dam and a sawmill in the new community, and in 1848, he constructed a gristmill.
In 1845, land surveyor and early settler Barton Salisbury built a sawmill on the river north of West Bend. The community that grew around the mill was known as Salisbury's Mills before to the name was changed to Barton in 1853. Additional sawmills and gristmills sprang up on the river in the community's early years, and by 1855, Barton's population was over 1,000, making it larger than neighboring West Bend. Despite its early growth, however, Barton would be overshadowed by West Bend in the coming decades.
The Wisconsin Territorial legislature created the Town of West Bend on January 20, 1846. At the time, the town included land that is now part of the City of West Bend, as well as the neighboring towns of Barton, Farmington, Kewaskum, and Trenton.
In the 1840s and early 1850s, Washington County included the land along Lake Michigan that is now Ozaukee County, Wisconsin. Port Washington served as the county seat, which was controversial at the time. West Bend, Cedarburg, and Grafton vied for position of Washington County seat and the material advantages it would entail. In 1850, the Wisconsin legislature voted to bisected Washington County into northern and southern counties, with Port Washington and Cedarburg as the county seats, respectively. County residents failed to ratify the bill, because there were voting irregularities in some communities. In 1853 the legislature instead bisected the county into eastern and western sections, creating Ozaukee County. Port Washington became the seat of the new county, and the Washington County seat moved to West Bend. The bisection was controversial. When Washington County officials from West Bend arrived in Port Washington to collect relevant county records, they were run out of town, and Ozaukee County officials refused to hand over the records for several months.
In November 1862 during the American Civil War, the draft was unpopular with some Washington County residents, including German immigrants who had experienced or fled conscription in their homelands. On the day that men from the nearby Town of Trenton were being drafted at the courthouse in West Bend, a mob disrupted the proceedings and forced the draft commissioner to flee to Milwaukee. On November 22, 1862, the commissioner returned to West Bend with six companies of the 30th Wisconsin Volunteer Infantry Regiment to prevent further disruptions.
A railroad station was constructed in West Bend in 1873, bringing new residents, businesses and economic connections into the community. The community had previously only been located on the western bank of the Milwaukee River, but in the 1870s residents began to develop property on the river's eastern bank as well. In March 1885, West Bend incorporated as a city.
In the 1890s, West Bend's economy began to transition being a rural market town to being an industrial community. Early manufacturers included the Schmidt and Stork Wagon Company; the Enger-Kress Pocketbook Company, which moved its operations to West Bend in 1884; the West Bend Aluminum Company, which began manufacturing low-cost aluminum utensils in 1911; and Amity Leather, which was founded in West Bend in 1915 and was once the world's largest manufacturer of leather billfolds. Other 20th century manufacturers in West Bend included Pick Manufacturing Company, which fabricated automotive parts; Gehl Brothers Manufacturing Company, which produced construction and agricultural equipment; and West Bend Concrete Products.
Barton also benefited from West Bend's growth in the early 20th century, and the community incorporated as the Village of Barton in 1925. However, the village existed for fewer than four decades before being annexed by the City of West Bend on November 1, 1961.
During World War II, West Bend experienced labor shortages because many local men had been conscripted into the military. In 1944 and 1945, Pick Manufacturing Company and the West Bend Canning Company addressed labor shortages by contracting German prisoners of war from local POW camps in Little Kohler and Rockfield.
West Bend experienced dramatic population growth during the post–World War II economic expansion. As automobiles became more commonplace, more people moved to West Bend and commuted for work, taking advantage of new roads such as U.S. Route 45, which connected West Bend to Milwaukee. Between 1950 and 1990 the population more than tripled from 6,849 to 23,916, and the city annexed land from the surrounding towns as well as the Village of Barton.
The West Bend tornado on April 4, 1981, struck the city, killing three people and injuring over 100 more. There is a monument at a park near Green Tree Elementary School.
In 2009, a controversy arose after a local couple complained to the West Bend Community Memorial Library about the presence of "sexually explicit books" and "books for youth on homosexuality" in the young adult section of the library. A petition called on the library to label the identified books as explicit, move them to the adult section of the library, install Internet content filters on the library's computers, and "adopt a policy to attain balance in the viewpoints of selections (both affirming and opposing) that the libraries carry in issues sufficiently controversial within the West Bend community (i.e. homosexuality). Specifically, we request faith-based and/or ex-gay books affirming traditional heterosexual perspectives be added to the library."
The West Bend Common Council refused to reappoint four library trustees whose terms were ending. One councilman complained that the library board was stonewalling the complaint, while another asserted that the library trustees were not serving the interests of the community “with their ideology.” The council's actions were widely criticized, and local citizens unsuccessfully sought to have the vote rescinded. After a public hearing on the petition in June 2009, the library board voted to reject any restrictions on young adults' access to books in the library.
Four Wisconsin men belonging to the Christian Civil Liberties Union filed a claim against the West Bend library, asking for $30,000 apiece for "emotional distress", and that Francesca Lia Block's book Baby Be-Bop be "burned or destroyed."
The Washington County Historical Society operates four distinct museums located in West Bend. Buildings and sites that have been deemed historic by official bodies include:
Downtown West Bend has a movie theater which originally opened in 1929. The theater was last renovated in 1992 to house a total of three movie screens. The theater was closed and listed for sale in January 2012, with a purchase occurring in May 2012. The theater has not been re-opened for any purpose.
As of the census of 2020, there were 31,630 people, 12,769 households, and 8,250 families residing in the city. The population density was 2,133.0 inhabitants per square mile (823.6/km2). There were 13,546 housing units at an average density of 929.7 per square mile (359.0/km2). The racial makeup of the city was 94.77% White, 1.61% African American, 0.05% Native American, 0.83%Asian, 1.38% from other races, and 1.35% from two or more races. Hispanic or Latino of any race were 3.9% of the population.
There were 12,769 households, of which 32.4% had children under the age of 18 living with them, 50.1% were married couples living together, 10.0% had a female householder with no husband present, 4.4% had a male householder with no wife present, and 35.4% were non-families. 29.2% of all households were made up of individuals, and 12.4% had someone living alone who was 65 years of age or older. The average household size was 2.39 and the average family size was 2.96.
The median age in the city was 37 years. 24.7% of residents were under the age of 18; 7.4% were between the ages of 18 and 24; 28.9% were from 25 to 44; 24.3% were from 45 to 64; and 14.6% were 65 years of age or older. The gender makeup of the city was 48.3% male and 51.7% female.