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A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The Janesville area was home to many Native American tribes before the settlement of people from the East. With the Indian Removal Act of 1830, many Native American peoples were uprooted and forced out of their homelands to make room for the new settlers, with many Native peoples, including the Ho-Chunk and Potawatomi, being forced onto reservations.
American settlers John Inman, George Follmer, Joshua Holmes, and William Holmes, Jr. built a crude log cabin in the region in 1835.
Later that year, one key settler named Henry F. Janes, a native of Virginia who was a self-proclaimed woodsman and early city planner, arrived in what is now Rock County. Janes came to the area in the early 1830s, and initially wanted to name the budding village “Blackhawk," after the famous Sauk leader, Chief Black Hawk, but was turned down by Post Office officials. After some discussion, it was settled that the town would be named after Janes himself and thus, in 1835, Janesville was founded.
Despite being named after a Virginian, Janesville was founded by immigrants from New England. These were old stock Yankee immigrants, descended from the English Puritans who settled New England in the 1600s. The completion of the Erie Canal caused a surge in New Englander immigration to what was then the Northwest Territory. Some of them were from upstate New York, and had parents who had moved to that region from New England shortly after the Revolutionary War. New Englanders, and New England transplants from upstate New York, were the vast majority of Janesville's inhabitants during the first several decades of its history. Land surveys encouraged pioneers to settle in the area among the abundance of fertile farmland and woodlands. Many of these early settlers established farms and began cultivating wheat and other grains.
Some of the key settlers hailed from the burned-over district of western New York State, (an area notable for being a part of the Christian revival movement known as the Second Great Awakening). Some of those in that revival movement were also active in the abolitionist and women's rights movements. One of the settlers in Janesville was William Tallman, who hailed from Rome, New York. Tallman came to the area in 1850 and bought up large tracts of land in hopes of inspiring his fellow New Yorkers to settle in the fertile Rock County. He established himself as one of the most influential and affluent members of the budding Janesville populace. He was passionate about the call for abolition and became a supporter of the Republican Party. One of the crowning moments in Tallman's life was when he convinced the up-and-coming Illinois Republican, Abraham Lincoln, to speak in Janesville in 1859. The Tallman house is now a historical landmark, and best known as “The place where Abraham Lincoln slept.”
As the population grew in the Janesville area, several new industries began cropping up along the Rock River, including flour and lumber mills. The first dam was built in 1844.
Janesville was very active during the Civil War. Local farms sold grains to the Union army, and Rock County was one of the counties in Wisconsin with the highest number of men enlisted.Thomas H. Ruger, of Janesville, served in the war, along with his brothers, Edward, William, and Henry, and he rose to the rank of brigadier general. Ruger later served as military governor of Georgia, and commandant of West Point. He is memorialized at Fort Ruger in Diamond Head, Hawaii.
After the Civil War, Janesville's agriculture continued to surge and a greater demand for new farming technology led to the development of several foundries and farm machine manufacturers in the area, including the Janesville Machine Company, and the Rock River Iron Works. With the boom in the farm service sector and establishment of a rail system, Janesville soon began to ship goods to and from prominent eastern cities, including New York, Boston, and Philadelphia. After decades of rigorous grain farming, the soil quality around Janesville began to degrade. Farmers responded to this by planting tobacco, which became one of the most profitable and prolific crops grown in Wisconsin during the late 19th century.
Another development during the mid-19th century was the establishment of a women's rights movement in Janesville. The movement was founded in the 1850s and continued after the Civil War. One of the key focuses of the group during the 1870s was the Temperance movement.
In the late 1880s, German immigrants began to arrive in Janesville in large numbers (making up less than 5% of the town before this time). They were the largest non-English-speaking group to settle there. Unlike in some other areas, in Janesville, they experienced virtually no hostility or xenophobia. Janesville's founding English-Puritan-descended Yankee population welcomed them with open arms, with many writing back to relatives in Germany enthusiastically. This led to chain migration which increased the German population of the town. Only one German-language newspaper was founded in the town; it was known as The Janesville Journal, and began in 1889, printing for only a few years.
In the late 19th and early 20th centuries, the Milwaukee Road and Chicago and North Western railroads had freight and passenger rail connections to the city. Passenger rail service continued until 1971.
One of the key developments in Janesville's history was the establishment of a General Motors plant in 1919. The plant was initially established to produce Samson tractors, a company acquired by GM co-founder William C. Durant. Durant was encouraged by Joseph Craig, the president of Janesville Machine, to build a plant to produce the Samson tractors in Janesville, to which Durant agreed. In the years following World War I, the demand for tractors plummeted and the plant shifted its focus to the production of automobiles.
One of the most prominent turns of the century figures in Janesville was George Parker, who developed new pen technologies and styles and eventually established the Parker Pen Company. His developments included the “lucky curve” ink feed system and the “trench pen”—a pen commissioned by the U.S. Army for use in World War I. Parker designed and established a headquarters and factory in downtown Janesville. The Parker Pen Company was handed down to George's son, Ken, who developed the revolutionary “Parker 51” in the 1940s. A Parker pen was used by Dwight D. Eisenhower to sign Germany's Armistice agreement to end World War II in Europe, and subsequently General Douglas MacArthur used his 20-year-old Parker Duofold in the signing of Japan's surrender at the end of the War in the Pacific. The Parker Pen Company was one of the top employers in the area for over 70 years. The company was eventually sold off in a leveraged buyout in the 1980s.
Another important figure in Janesville's history was John Nolen, who was hired by the city in 1919. Nolen was a city planner who saw the Rock River as a focal point for community and park development. His park planning established Janesville as the “City of Parks.”
Janesville was the site of the first Wisconsin State Fair in 1851, attended by approximately 10,000 people.
Lavinia Goodell, Wisconsin's first female lawyer (1874), lived in Janesville.
A tree that once stood in downtown Courthouse Park was the site of a lynch mob that, on their second attempt, having been rebuffed by an opposing crowd the day before, hanged a convicted murderer in 1859. The location of a KKK rally in 1992 is now "Peace Park" with a playground and a peace pole, which when constructed was the tallest in the world and is now the second tallest.
The 1857 Lincoln-Tallman House, which models the Italian Villa-style architecture, is one of 34 sites on the Register.Abraham Lincoln slept there for two nights. The Columbus Circle neighborhood became Janesville's tenth historic district in 2005.
The old Janesville Public Library, located at 64 S. Main Street, was designed by J.T.W. Jennings, and opened to the public in 1903. It is described, in the NRHP Nominating Form, as "among the best Neoclassical Carnegie libraries in the state." The Courthouse Hill Historic District was added in 1986. In 1976, the Lappin-Hayes Block, once the site of the cabin belonging to Henry Janes, was added. The Lovejoy and Merrill-Nowlan Houses, the residences of two Janesville Mayors, including Allen P. Lovejoy, were added in 1980. During the following year, the Janesville Public Library building became part of the list. The Frances Willard Schoolhouse, partially built by Josiah Willard and named after his daughter, Frances, was added in 1977. The South Main Street Historic District joined the list in 1990 and the Jefferson Avenue Historic District was included in 2006. In 2008, the John H. Jones House was listed.
Janesville developed its first flag in 2015 in a design contest held in Janesville's schools. The winning flag was adopted by the city council in March 2015 and unveiled on June 15, 2015. The flag represents the community's past, present, and future, with 1853 representing the year Janesville was incorporated, four stars symbolizing the city's four original wards, a green background standing for the community's agricultural industry, and black representing both the rich soil for which Janesville is known, and the smoke that billowed from smokestacks as the community developed a manufacturing economy. The tree in the center is the city's logo, representing Janesville's slogan, "Wisconsin’s Park Place."
As of the census of 2010, there were 63,575 residents, 25,828 occupied housing units, and 16,718 families in the city. The population density was 1,877.6 people per square mile (834.1/km2). The racial makeup of the city was 91.7% White, 2.6% Black or African American, 0.3% Native American, 1.3% Asian, 0.0% Pacific Islander, 2.0% from other races, and 2.1% from two or more races. 5.4% of the population were Hispanic or Latino of any race.
Of the 25,828 households, 30.4% had children under the age of 18 living in them, 46.6% were married couples living together, 12.7% had a female householder with no husband present, and 35.3% were non-families. 28.2% of all households were made up of individuals, with 10.6% individuals aged 65 years or older. The average household size was 2.43 and the average family size was 2.95.
In the city, the population was spread out, with 21.8% under the age of 18, and 13.9% who were 65 years of age or older. The median age was 37.1 years.
As of 2015, the median household income was $49,001.
Per capita income in past 12 months (in 2015 dollars), 2011-2015 was $25,461. Percentage of people living in poverty 2011-2015 was 15.2%.