Looking for a Racine Digital Marketing Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
No matter what your project or budget is, we have a solution for you. Contact us today to learn more!
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
Native Americans inhabited the area of Racine for thousands of years. Artifacts that have survived include the burial mounds in what is now Mound Cemetery. Historians separate the natives living in the Root watershed at that time into Woodland people and Hopewell people. After European contact, the Miami and later the Potawatomi expanded into the area, taking part in the French fur trade.
In November 1674, while traveling from Green Bay to the territory of the Illinois Confederation, Father Jacques Marquette and his assistants, Jacques Largillier and Pierre Porteret, camped at the mouth of the Root River. These were the first Europeans known to visit what is now Racine County. Further expeditions were made in the area by René-Robert Cavelier, Sieur de La Salle in 1679 and by François Jolliet De Montigny and Jean Baptiste Bissot, Sieur de Vincennes in 1698. Nearly a century later, in 1791, a trading post would be established along Lake Michigan near where the Root River empties into it.
Following the Blackhawk War, the area surrounding Racine, which had previously been off-limits, was settled by Yankees from upstate New York and New England. In 1834 Captain Gilbert Knapp USRM, who was from Chatham, Massachusetts, founded the settlement of "Port Gilbert" at the place where the Root River empties into Lake Michigan. Knapp had first explored the area of the Root River valley in 1818, and returned with financial backing when the war ended. Within a year of Knapp's settlement hundreds of other settlers from New England and western New York had arrived and built log cabins in the area surrounding his own. Some of the settlers were from the town of Derby, Connecticut, and others came from the New England states of Connecticut, Massachusetts, Vermont, New Hampshire and Maine. The area was previously called "Kipi Kawi" and "Chippecotton" by the indigenous peoples, both names for the Root River. The name "Port Gilbert" was never really accepted, and in 1841 the community was incorporated as the village of Racine, after the French word for "root". After Wisconsin was admitted to the Union in 1848, the new legislature voted in August to incorporate Racine as a city.
In 1852, Racine College, an Episcopal college, was founded; it closed in 1933. Its location and many of its buildings are preserved today by the Community of St. Mary as part of the DeKoven Center.
Also in 1852, Racine High School, the first public high school in Wisconsin, opened. The high school operated until 1926, when it was torn down to make way for the new Racine County Courthouse. Washington Park High School was built to replace it.
Before the Civil War, Racine was well known for its strong opposition to slavery, with many slaves escaping to freedom via the Underground Railroad passing through the city. In 1854 Joshua Glover, an escaped slave who had made a home in Racine, was arrested by federal marshals and jailed in Milwaukee. One hundred men from Racine, and ultimately 5,000 Wisconsinites, rallied and broke into the jail to free him. He was helped to escape to Canada. Glover's rescue gave rise to many legal complications and a great deal of litigation. This eventually led to the Wisconsin Supreme Court declaring the Fugitive Slave Law of 1850 unconstitutional, and later, the Wisconsin State Legislature refusing to recognize the authority of the U.S. Supreme Court.
Waves of immigrants, including Danes, Germans, and Czechs, began to settle in Racine between the Civil War and the First World War. African Americans started arriving in large numbers during World War I, as they did in other Midwestern industrial towns, and Hispanics migrated to Racine from roughly 1925 onward.
Unitarians, Episcopalians and Congregationalists from New England initially dominated Racine's religious life. Racine's Emmaus Lutheran Church, the oldest Danish Lutheran Church in North America, was founded on August 22, 1851. Originally a founding member of the Danish American Lutheran Church, it has subsequently been a member of the United Danish Evangelical Lutheran Church in America (UDELCA), the American Lutheran Church (ALC), and, since 1988, the Evangelical Lutheran Church in America (ELCA). There was also a large Catholic movement to the city, opening up churches for their own ethnicity, such as St. Stanislaus (Polish), St. Rose (Irish), Holy Name (German), St. Patrick (Irish), Sacred Heart (Italian), St. Joseph (German), St. Mary (German), Holy Trinity (Slovak), St. Casimir (Lithuanian), and others. As years passed, populations moved and St. Stanislaus, Holy Name, Holy Trinity, St. Rose, and St. Casimir merged in 1998, forming St. Richard. With new waves of people arriving, older parishes received a boost from the Hispanic community, which formed Cristo Rey, re-energizing St. Patrick's into the strong Catholic community of today.
Racine has the largest North American settlement of Danes outside of Greenland. The city has become known for its Danish pastries, particularly kringle. Several local bakeries have been featured on the Food Network highlighting the pastry. In June 2010, President Barack Obama stopped at an O & H Danish Bakery before hosting a town hall meeting on the economy and jobs later that afternoon.
Racine was a factory town almost from the beginning. The first industry in Racine County included the manufacture of fanning mills, machines that separate wheat grain from chaff. Racine also had its share of captains of industry, including J. I. Case (heavy equipment), S. C. Johnson & Son (cleaning and chemical products), and Arthur B. Modine (Heat Exchangers). Racine's harbor was central to the shipping industry in Wisconsin in the late 19th century. Racine was also an early car manufacturing center. One of the world's first automobiles was built there in 1871 or 1872 by Dr. J. W. Cathcart, as was the Pennington Victoria tricycle, the Mitchell, and the Case.
In 1887, malted milk was invented in Racine by English immigrant William Horlick, and Horlicks remains a global brand. The garbage disposal was invented in 1927 by architect John Hammes of Racine, who founded the company InSinkErator, which still produces millions of garbage disposers every year in Racine. Racine is also the home of S.C. Johnson & Son, whose headquarters were designed in 1936 by Frank Lloyd Wright. Wright also designed the Wingspread Conference Center and several homes and other buildings in Racine. The city is also home to the Dremel Corporation, Reliance Controls Corporation and Twin Disc. Case New Holland’s Racine manufacturing facility, which builds two types of tractors (the New Holland T8 and the Case IH Magnum), offers public tours throughout the year.
Racine includes the Old Main Street Historic District. Historic buildings in Racine include the Badger Building, Racine Elks Club, Lodge No. 252, St. Patrick's Roman Catholic Church, YMCA Building, Chauncey Hall House, Eli R. Cooley House, George Murray House, Hansen House, Racine College, McClurg Building, First Presbyterian Church, Memorial Hall, Racine Depot, United Laymen Bible Student Tabernacle, Chauncey Hall Building, Thomas P. Hardy House, and Horlick Field. The area is home to several National Register of Historic Places listed structures: National Register of Historic Places listings in Racine County, Wisconsin. The city is also home to Regency Mall.
Frank Lloyd Wright designed and built the Johnson Wax Headquarters building in Racine. The building was and still is considered a marvel of design innovation, despite its many practical annoyances such as rainwater leaks. Wright urged then-president Hib Johnson to build the structure outside of Racine, a city that Wright, a Wisconsin native, thought of as "backwater." Johnson refused to have the Johnson Wax Headquarters sited anywhere other than Racine.
As of 2000 the median income for a household in the city was $37,164, and the median income for a family was $45,150. Males had a median income of $35,079 versus $24,279 for females. The per capita income for the city was $17,705. About 10.8% of families and 13.9% of the population were below the poverty line, including 20.6% of those under age 18 and 6.6% of those aged 65 or over.
As of the census of 2010, there were 78,860 people, 30,530 households, and 19,222 families residing in the city. The population density was 5,094.3 inhabitants per square mile (1,966.9/km2). There were 33,887 housing units at an average density of 2,189.1 per square mile (845.2/km2). The racial makeup of the city was 61.8% White, 22.6% African American, 0.5% Native American, 0.8% Asian, 10.3% from other races, and 4.0% from two or more races. Hispanic or Latino of any race were 20.7% of the population.
There were 30,530 households, of which 35.8% had children under the age of 18 living with them, 36.5% were married couples living together, 20.1% had a female householder with no husband present, 6.3% had a male householder with no wife present, and 37.0% were non-families. 30.5% of all households were made up of individuals, and 9.4% had someone living alone who was 65 years of age or older. The average household size was 2.53 and the average family size was 3.17.
The median age in the city was 33 years. 27.9% of residents were under the age of 18; 9.8% were between the ages of 18 and 24; 27.6% were from 25 to 44; 23.8% were from 45 to 64; and 10.9% were 65 years of age or older. The gender makeup of the city was 48.8% male and 51.2% female.
Racine employs community-oriented policing, the systematic use of partnerships and problem-solving techniques to address the immediate conditions that give rise to crime. The number of crimes committed in the city in 2013 dropped in several categories to the lowest point in decades. Racine saw a 38.3 percent drop in violent crime from 2009 to 2013, making it the 10th largest decrease in the country. Property crimes were at their lowest point since 1965, while the number of violent crimes was the lowest for any year on record.
However, that trend has since changed. As of 2018, the chance of becoming a victim of either violent or property crime in Racine is 1 in 37, thus making the city's crime rate higher than 92% of Wisconsin's other cities and towns.