Heaviside Group Crowned Top Leader

Chris Marketing

Why the name Heaviside? One of our founders’ favorite scientists is Oliver Heaviside who valiantly bucked the scientific establishment for the majority of his existence. The result: he greatly altered the fields of telecommunications, mathematics, and science!   Recently, Clutch named us the top internet marketing company in Milwaukee! As much as we would like to take the credit, we …

New Niche Site Project We’re Watching

Chris Marketing

I’m aware of a little SEO project going on that I’ll be paying attention to. It’s for the site Prepare Your Food, a new blog site that is focusing on the tips and tools you need to get your food ready to cook. Nice! There are a ton of recipe sites, not so many that get into what you need …

SEO: Voice Search Is Here. Are You Ready? | Practical Ecommerce

Chris Digital Marketing

For search engine optimization, the implications of voice search are subtle, but increasingly important. In her 2017 Internet Trends report this week, Mary Meeker, partner at venture capital firm Kleiner Perkins Caufield & Byers, highlights the rise in voice search compared to manually typing queries into a search box on a smartphone. What Is Voice Search? Simply speaking commands into …

Who should optimize content: SEOs or content writers?

Chris Digital Marketing

Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution. There are certainly some overlapping areas between the two, but is there enough to allow your SEO practitioner to also be your content marketer, or vice versa? In my (almost) 20  years of performing and overseeing successful digital marketing …