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Mobile Marketing Stats 2015

By heaviside | February 2, 2015

Mobile Marketing Stats The challenges mobile marketers are having with the end user move to smartphones are well-known. This infographic highlights a few of the key stats. What is most concerning is the drop in conversion rates from desktop to mobile. Interestingly, that drop does not exist for most tablet users. This explains the lower average cost …

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6 Best Persuasion Tips

By heaviside | January 19, 2015

What are the best persuasion tips? There are many opinions regarding how to effectively persuade someone. Some of these form the basis of “closing techniques” meant to seal the deal and convert a prospect into a customer. This great infographic from Everreach confirms our view that the best persuasion tips are not focused on forcing …

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