Case Studies
CASE STUDIES
SEO
Bull Sheath Leather increases revenue 65% through ecommerce SEO optimization
Bull Sheath Leather increases revenue 65% through ecommerce SEO optimization
Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group's help in improving organic search and ecommerce results.
After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.
How we did it
- E-commerce focused keyword research
- On-page SEO optimization
- Technical audit and improvements
"They continue to do a great job!"
Ernie, Owner
RESULTS
Retailbound increases organic traffic 57% through SEO optimization
Retailbound increases organic traffic 57% through SEO optimization
Retailbound helps make marketing to retail easier. They sought Heaviside Group's help in improving organic search and lead generation.
After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.
How we did it
- Niche focused keyword research
- On-page SEO optimization
- Content strategy
"We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside."
Yohan, Owner
RESULTS
Rapid Alarms increases leads 148% through on-page and maps SEO optimization
Rapid Alarms increases leads 148% through on-page and maps SEO optimization
Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group's help in improving organic search and map pack rankings and lead generation.
After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.
How we did it
- Geo-localized keyword research
- On-page SEO optimization
- Citations and guest post link building
- Technical audit and improvements
"Excellent results! Very happy with the service and looking forward to continuing to see improvement."
James, Owner
RESULTS
Venn Social recorded162 app installations at the rate of $1.27 in just 9 days.
Venn Social recorded162 app installations at the rate of $1.27 in just 9 days.
Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest
How we did it
- Dynamic ads
- Split testing of four audiences
- Optimize for App Installs
"The service was excellent. The project was completed quickly and with precise. Thanks"
RESULTS
F45 recorded 257 in 4 months with an average cost of €4.99.
F45 recorded 257 in 4 months with an average cost of €4.99.
F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.
How we did it
- Street Gym offered a 2-week free trial.
- HVG Team split tested 8 audiences along with a number of ad combinations
RESULTS
Bonnypack generated 1,531 sign-ups at just £0.23 each.
Bonnypack generated 1,531 sign-ups at just £0.23 each.
Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.
How we did it
- HVG ran split testing of multiple audiences
RESULTS
GOOGLE ADS
Google ads - increased conversions 13x while reducing costs by 5x
Google ads - increased conversions 13x while reducing costs by 5x
Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.
How we did it
- Removed the underperforming keywords
- Adjusted the bid strategy
- Monitored the search terms
RESULTS
Pet Nanny Coach generated 3,328 sign-ups in a single campaign at the rate of $1.41.
Pet Nanny Coach generated 3,328 sign-ups in a single campaign at the rate of $1.41.
Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.
How we did it
- 64 ads
- split testing of eight audiences
RESULTS
Attorney-niche leads at $4.22 each with google ads.
Attorney-niche leads at $4.22 each with google ads.
McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.
How we did it
- Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.
RESULTS
38 conversions at $2.55 each with google ads for a bike shop.
38 conversions at $2.55 each with google ads for a bike shop.
Our marketing funnel starts with a bike inspection. We want to attract "bike people" within 6 miles of our coconut grove shop.
How we did it
- We set the proper geo-targeting and picked hyper-specific keywords
RESULTS
Milwaukee-area SEO, web, and digital marketing agency that gets results.