Facebook Ads

Management

Facebook Ads can be a great tool for small business owners to reach new customers. But be wary—if you have not tried Facebook advertising before, it’s a very different ad model. You can run up a huge ad spend bill with no results to show for it if you’re not careful. As with all digital marketing today, your best bet is to work with an experienced company with a track record of delivering a return on investment.

IS THIS JUST HAVING A SOCIAL MEDIA MARKETING STRATEGY?

Facebook Ads is part of your overall social media strategy. Posting and sharing content would be another part. Both are important, but are very different—and they are often confused.

Depending on your business, your customers may or may not be looking to engage with you on social media. Some companies may find potential customers by building brand awareness through posts of other content. However, Facebook frequently changes their newsfeed algorithms and getting any traction with Facebook is more and more a pay-to-play environment similar to other PPC platforms like Google AdWords (now Google Ads).

WHAT DO I NEED TO GET STARTED

The first thing you need is a professional Facebook page set up along with an ads account. You’re also going to need to have a payment method for ad spend to set up in your Facebook Business Manager. Finally, you’ll need to have the Facebook pixel installed on your website. This will allow you to set up some types of “custom audiences” to enable you to reach your target audience and track overall campaign performance.

WHY SHOULD I USE FACEBOOK AD MANAGEMENT SERVICES?

You should hire Facebook marketing experts for the same reason you don’t install your own roof (unless you’re a roofer). Unless you have the know how to create successful campaigns and have experience running social ads, chances are you’re not going to do it well.

Creating Facebook ad campaigns requires significant expertise you likely will not have in-house. Ad creation involves knowing where to start with image ads or video ads, and how to test them for performance. This involves split-testing ad copy, creating new ads, testing different lookalike audiences, breaking off successful ads into new ad sets, and much more. Your Facebook Ads manager must be adept in all of these things.

WHY SHOULD I USE FACEBOOK AD MANAGEMENT SERVICES?

For starters, we’ve run hundreds of Facebook Ads campaigns and managed over 1 million dollars in ad spend.

We’ll let our work speak for itself.

CASE STUDIES

Case Study 1

case-study-1

Case Study 2

case-study-1

Case Study 3

case-study-1

Case Study 4

case-study-1

APPLY TO WORK WITH US

We are selective about who we will work with. We want to see that we can get results with you. Please fill out this form so we can asses your project and if we feel it’s a good fit we’ll discuss the next steps.

powered by Typeform
logo-transparent

Milwaukee-based digital marketing, SEO, and web design agency that provides expert, custom engagement.

Affordable digital marketing, SEO, and web services delivered to clients worldwide.

Contact Us

Heaviside Group

137 Wisconsin Avenue Suite 301, Waukesha, WI 53186