Waukesha Digital Marketing Agency

Google Adwords
Management

Note: They call it Google Ads now—but most folks still search for AdWords 🙂

Pay Per Click (PPC) is an incredibly powerful tool for growing your business. It works across all industries and products, from small companies to large. Given how prospects search for products and services today, PPC management is a critical component of your marketing strategy.

The problem is that most small to midsize companies don’t do it correctly, leading to sub-par results or unprofitable campaigns. Chances are you don’t build your own car or home. Unless you’re an expert, the results would be disastrous. AdWords is no different. While Google makes it seem very easy and even offers “help” from their staff, the reality is that AdWords campaigns can rapidly become a failing money pit if not handled with care. Most companies who say “AdWords doesn’t work” have had this experience. Most of the time two basic fixes could have made the difference.

Why should I use AdWords management services?

There are numerous ways to do it wrong. Fortunately, there is a very clear set of best-practices that drastically minimize your risk and allow a profitable campaign to be built safely.

you-need-Google-ads

You need a landing page

If you’re not sending paid traffic to a landing page, you’re hurting yourself in numerous ways. You’re likely going to be paying a higher cost-per-click (CPC) due to a low-quality score. You’re not going to be able to find the best offer with a/b testing. You won’t be able to optimize your conversion rate. You’ll be burning ad spend without a clear way to measure return-on-investment (ROI).

This is a big reason you should work with a pay-per-click advertising company that can not only build landing pages with you but also helps implement the conversion tracking that is going to make the difference in your online marketing ad campaigns.

You need to test your ad copy

Another huge mistake in PPC ads is failing to split test your ad copy. This is a fundamental aspect of online advertising: relentlessly testing copy ideas against each other, keeping each winner only to match it up against another challenger. This is absolutely necessary for a successful Google AdWords campaign.

you-need-Google-ads-2
you-need-Google-ads-3

The search engines are against you

If you’re not sending paid traffic to a landing page, you’re hurting yourself in numerous ways. You’re likely going to be paying a higher cost-per-click (CPC) due to a low-quality score. You’re not going to be able to find the best offer with a/b testing. You won’t be able to optimize your conversion rate. You’ll be burning ad spend without a clear way to measure return-on-investment (ROI).

This is a big reason you should work with a pay-per-click advertising company that can not only build landing pages with you but also helps implement the conversion tracking that is going to make the difference in your online marketing ad campaigns.

WHY HEAVISIDE?

We’re a Google Partner digital marketing company with experience managing hundreds of PPC campaigns across many different industries. Chances are we’ve run a successful campaign for a company similar to yours.

Our full-service agency capability also means that we can provide just about any service you need to deploy successful marketing campaigns. Need a landing page built? We have designers and developers that can build it for you, and copywriters that can craft sales copy that converts.

If you want to expand your reach via Facebook Ads or search engine optimization we have dedicated specialists for that too.

Our process

Once you sign on as a client we’ll do a deep dive on your AdWords account to see what was done before. We’ll check out the campaign setups, ad groups, if the keyword research was on target if negative keywords were deployed properly, and if the overall campaign management looked sound.

We’ll discuss your financial metrics with you—what is your average deal size? Customer lifetime value? Gross margin? We’re going to find out what your acceptable cost per sale is and make sure your AdWords campaigns are hitting ROI targets.

Case Studies

Case Study 1

Case Study 2

Case Study 3

Facebook Ads

Management

Facebook Ads can be a great tool for small business owners to reach new customers. But be wary—if you have not tried Facebook advertising before, it’s a very different ad model. You can run up a huge ad spend bill with no results to show for it if you’re not careful. As with all digital marketing today, your best bet is to work with an experienced company with a track record of delivering a return on investment.

IS THIS JUST HAVING A SOCIAL MEDIA MARKETING STRATEGY?

Facebook Ads is part of your overall social media strategy. Posting and sharing content would be another part. Both are important, but are very different—and they are often confused.

Depending on your business, your customers may or may not be looking to engage with you on social media. Some companies may find potential customers by building brand awareness through posts of other content. However, Facebook frequently changes their newsfeed algorithms and getting any traction with Facebook is more and more a pay-to-play environment similar to other PPC platforms like Google AdWords (now Google Ads).

WHAT DO I NEED TO GET STARTED

The first thing you need is a professional Facebook page set up along with an ads account. You’re also going to need to have a payment method for ad spend to set up in your Facebook Business Manager. Finally, you’ll need to have the Facebook pixel installed on your website. This will allow you to set up some types of “custom audiences” to enable you to reach your target audience and track overall campaign performance.

WHY SHOULD I USE FACEBOOK AD MANAGEMENT SERVICES?

You should hire Facebook marketing experts for the same reason you don’t install your own roof (unless you’re a roofer). Unless you have the know how to create successful campaigns and have experience running social ads, chances are you’re not going to do it well.

Creating Facebook ad campaigns requires significant expertise you likely will not have in-house. Ad creation involves knowing where to start with image ads or video ads, and how to test them for performance. This involves split-testing ad copy, creating new ads, testing different lookalike audiences, breaking off successful ads into new ad sets, and much more. Your Facebook Ads manager must be adept in all of these things.

Case Studies

Case Study 1

Case Study 2

Case Study 3

Case Study 4

logo-transparent

Milwaukee-based digital marketing, SEO, and web design agency that provides expert, custom engagement.

Contact Us

Heaviside Group

137 Wisconsin Avenue Suite 301
Waukesha, WI 53186