Email remains one of the most profitable marketing channels out there. A 2015 study showed email returned $38 for every $1 spent on average, an amazing ROI.
If that's not enough to convince you to make email marketing a priority, consider these stats from Hubspot (https://blog.hubspot.com/marketing/email-marketing-stats)
83 percent of B2B companies use e-newsletters as part of their content marketing program.
Mobile opens accounted for 46 percent of all email opens.
73 percent of millennials prefer communications from businesses to come via email.
More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
99% of consumers check their email every day.
80% of business professionals believe that email marketing increases customer retention.
59% of respondents say marketing emails influence their purchase decisions.
>59% of marketers say email is their biggest source of ROI.
35% of marketers send their customers 3-5 emails per week.
78% of marketers have seen an increase in email engagement over the last 12 months
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