Mobile Marketing Stats
The challenges mobile marketers are having with the end user move to smartphones are well-known. This infographic highlights a few of the key stats.
What is most concerning is the drop in conversion rates from desktop to mobile. Interestingly, that drop does not exist for most tablet users. This explains the lower average cost per click on mobile devices, as marketers refuse to pay the desktop premium for lower conversion rates. How the large mobile ad auction players like Google and Facebook react to this shift in large part will determine who sustains profitability and market share in a now mobile-dominated landscape.
There are tons of interesting stats on the source page, check them out at Smart Insights.
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