You’re probably reading this because you’ve heard or read about mobile-optimized websites and how important they’re becoming. With the rise of mobile web browsing, having a mobile website is something your business needs.
But what exactly is a mobile-optimized website?
A mobile optimized website is a website that is optimized for mobile devices. This means that it has been designed and formatted to read and navigate easily on the small screens of mobile devices.
If you’ve already browsed the web on a mobile device, you know how difficult it can be to navigate through a non-optimized website. Many mobile users leave a website if it isn’t optimized, and never return. That is why it’s so important that you have a mobile website for the people that visit your website on their mobile.
Feature of a mobile optimized website
- Easy to Read – As previously mentioned, a mobile website will have very little, if any, reason to scroll left and right. All text will be contained within the mobile device’s screen and will be big enough to read without needing to zoom in. This will make finding information about your business (such as the menu, special deals, location, etc.) easy to find.
- Automatic redirect – If you already have a desktop website, if the server detects that someone is trying to view your website on a mobile device, it will automatically redirect the user to the mobile version, usually without the user even knowing it. The mobile version will be located in a sub-domain of your main site. For example, if your normal website is www.mysite.com, the mobile version could be m.mysite.com, and this would automatically be displayed.
- Useful features – There are a number of useful features on a good mobile website specifically for the mobile user that make it even more beneficial for your business. The most useful is a “Click to Call” button, which is simply a button that is displayed prominently on the mobile site. The user can simply click or tap the button to call your business right away. For a desktop website, the user would have to either memorize your phone number (if they can even find it!), then enter the number manually. A “Click to Call” button makes it easier and they are more likely to call your business.
- Only relevant information displayed – On a desktop website, there will be heaps of information and text that people can read. However, on a mobile website, too much information will be harder to sift through. Therefore, only the information relevant to the mobile user should be displayed. As an example, a mobile user trying to find a good restaurant isn’t interested in seeing a website that has all sorts of bells and whistles. Because they need the information quickly, they probably only want to know where the restaurant is, their menu, any specials, and most importantly how to contact them (click-to-call). This means the website will be smaller, but more relevant information will be displayed.
If your small business has a website, then you must also have a mobile-optimized version to cater for the rapidly growing population that are now accessing the internet through their mobile phones. The worst thing that will happen is that you’ll be getting so many more customers that you’ll have to hire more staff to keep up with the demand!
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