Recommended Web Hosting
Bluehost has great service and an easy to use WordPress installation and management panel. I recommend Bluehost to all of my self-hosted customers, and host several niche sites there myself.
Recommended SEO Tool
You get the most bang for your buck with SEMrush. For DIY, this is the first tool to get. It can do everything you would need and more. There are better tools for specific applications, but unless you have an agency tool budget keep it simple.
Recommended WordPress Theme
This is a great DIY theme. It’s very user-friendly, feature-packed, and we use it for clients who want to run and manage their own sites. It’s one of the most popular themes out there, so it is well-supported and documented.
Recommended Email Marketing Tool
This is the email marketing tool we use to manage our subscribers and build our lists. It’s the best combination of price, features, and user-friendliness.