You know those ads that follow you around after you were shopping for something?
Some people find them to be annoying, but when we see them we see good marketing happening.
On the average website, only 2% of visitors will take an action to engage with the business. That means 98% of visitors leave without a trace. Retargeting is how you continue your brand presence on the web after they leave.
Here are some stats to consider:
25% of online viewers enjoy seeing retargeted ads. [Source: CMO]
Website visitors who are retargeted are more likely to convert by 43%. [Source: Criteo]
3 out of 5 online viewers notice and consider ads showing products they viewed from another page. [Source: eMarketer]
The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. [Source: Wishpond]
Retargeted search ads have higher conversion rates than display ads, but they’re also more expensive. [Source: Wordstream]
91% of marketers who have used retargeting have found it to perform the same as or better than search, email, or other display ads. [Source: IAB]
Compared to other placement strategies, retargeting generated the highest lift in business name searches by 1,046%. [Source: PR Newswire]
68% of marketing agencies and 49% of brands have a dedicated budget for retargeting. [Source: Chango]
30% of consumers have a positive or very positive reaction to retargeted ads, while only 11% feel negatively about them. [Source: eMarketer]
While retail remains at the top of the verticals that use retargeting at 27%, other industries are increasing the incorporation of this strategy. [Source: IAB]
The data shows that on average, consumers like the ads, and the ads make them more likely to consider your brand and buy from you.
We'll implement retargeting campaigns for you that will keep your brand in front of your site visitors as they browse the web AND social media.
Milwaukee-based digital marketing, SEO, and web design agency that provides expert, custom engagement.