Waukesha SEO Company | Heaviside group

We're a Waukesha SEO Company

Search Engine Optimization is one of the most misunderstood marketing services.

The prices range from email spammers pitching $99 per month to marketing agencies pitching $10,000+ monthly retainers. How can it be so different?

We're going to explain it.

What are SEO services?

Most Milwaukee SEO experts agree that there are three "types" of seo: technical, on-page, and off-site. Here's a brief explanation of what each one is:


Technical SEO

This is work focused on making a website more easily readable and accessible to search engines like Google. Much of this is dealing with the actual website code and how well it is optimized, as well as the server environment that the website is hosted in.

Your "page speed" is an example of a metric that is considered here. If you've done an automated site audit, most of the "issues" uncovered by those are fixed with technical SEO.


On-Page SEO

This is work focused on the actual content on the website. The primary focus here is what keywords the content is optimized for, and what kind of "user-experience" it provides for site visitors. A typical SEO strategy here is to find the right mix of high-volume (top-of-funnel) and low-volume buyer intent (bottom-of-funnel) keywords to draw in relevant website traffic from organic search.

For local businesses, the marketing strategy includes drawing organic traffic from local search terms, to get top rankings in both "regular" Google searches and "map" results. This is commonly referred to as "Local SEO."


Off-Site SEO

This is where much of the confusion and controversy exists. Off-site SEO is concerned with links to your site from other websites. You might have heard about white hat SEO vs black hat SEO. This primarily refers to the quality of links your site gets and how you acquire them.

Building links is a tactic that is technically against Google's search engine rankings guidelines, and if you do so in certain ways Google will penalize your website and potentially even drop you from the search results completely.

OK, so what's the difference?

You can’t get Milwaukee SEO that will get you to the first page for $99 for the same reason you can't buy quality web design for $99. Good work takes time and skilled SEO specialists. You have to sacrifice the quality or scope of coverage.

There is some good news though. You can still get results with a smaller budget if you work with a Milwaukee SEO agency that knows how to get things done.

Milwaukee SEO experts that can help

Globally experienced, Milwaukee SEO

Full-service digital marketing company

Honest service providers

We’re done search engine optimization all over the world, on six continents. We know what it takes to get a website ranked. Our Milwaukee SEO services are designed to accomplish this in the more efficient way possible, and they have been tested in dozens of industries and niches.

Our office is located in the Milwaukee area and we’d love to sit down and talk about your business needs.

Full-service digital marketing company

We also provide internet marketing services, so whatever your marketing strategy is we have the skills in-house to get it done. From search engine marketing to website design to social media marketing, we can help improve your online presence and get you new clients.

Honest service providers

Some companies will tell you to pay per click marketing doesn’t work. Of course, if that were true Google would not be a $100 billion company.

The reality is that the techniques you should use depend on a lot of different factors. If you’re a new company that needs leads right away, you’re not going to get them from search engine traffic. We’re going to tell you the truth, and a lot of times that means we’ll tell you not to buy a certain SEO service.

Milwaukee SEO Services

We have a proven process designed to get results.
We’re so confident we will get the job done for you we don’t require you to sign a long-term contract with us (unlike most agencies).
Check out our case studies and ranking examples – and contact us today to schedule a strategy call with our head of Milwaukee SEO.

SEO Ranking Examples

These are a few current examples of the ranking boosts we achieve with our on- and off-site SEO services. Sometimes there can be a huge effect right away, other times it needs consistent work over a few months. The bottom line is this: It works. Contact us today to learn more about our approach and how we can help you improve your own result.


Milwaukee-area SEO, web, and digital marketing agency that gets results.

Contact Heaviside Group

Waukesha, WI

137 Wisconsin Avenue Suite 301
Waukesha, WI 53186

Cincinnati, OH

8044 Montgomery Rd Suite 700,
Cincinnati, OH 45236